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How Do I Become a Social Media Marketer?

With social media usage increasing at an extraordinarily rapid rate, many business students are choosing to become a social media marketer. Social media marketers are responsible for managing the various social media accounts of their employers. Their goals are to ensure positive customer relations, attract new customers, create brand awareness, and promote products or services. To begin a career in this field of marketing, students will need to complete the following four steps as described below.

Earn a Bachelor’s Degree

The first step involved in becoming a social media marketer is to earn a bachelor’s degree in business administration with a minor in marketing. During their BA program, students will need to complete a variety of courses such as Economics, Business Communications, Principles of Marketing, Consumer Behavior, Marketing Research, and Statistics. To fulfill the requirements of their minor in social media marketing, they will also need to complete courses devoted to social media marketing.

Obtain Certification in Social Media Marketing

Business students who want to become a social media marketer should also obtain certification in social media marketing. In most cases, this certification will be provided through social media marketing courses offered by the college or university. A popular platform used by colleges and universities for this training is known as Hootsuite. Hootsuite offers intensive training in all aspects of social media management and marketing. Upon completion of this training, students will receive a certificate via email which they can copy and include with their resumes.

Complete an Internship

Completing an internship can help to increase one’s chances of obtaining a position as a social media marketer. To find a relevant internship, students can check with their school’s job placement, student affairs, or financial aid office. The best internships for persons looking to become a social media marketer would ideally be in the areas of social media marketing or social media management, but internships in general business administration would help increase employability as well. Internships can also be found by checking with various job websites online.

Become Familiar with Various Social Media Sites

To become a social media marketer, it is a good idea to become familiar with various social media sites. This is especially true for the more popular social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Pinterest. By creating accounts with these five major social sites as well as various other social sites, students will become more comfortable using them. When using these sites, students should maintain a professional appearance at all times. It is important to note that most social media marketing courses require students to create such accounts and will walk them through creating the accounts as well as interacting with others on the sites.

Related Resource: Top 10 Associate’s in Marketing Online

Careers in social media marketing are extremely popular today and are increasing in demand at a rapid pace. And for those persons who would like to become a social media marketer, the steps described above can help them begin a new and exciting career.