Today’s job market has plenty of options for anyone interested specifically in those careers available with an Associate’s in Marketing. Marketing is all about making products and services palatable and accessible to the masses. An associate’s degree in the field gives one a great foundation from which to get started in some great careers. The following are just five examples of the many careers available to those with an associate’s degree in marketing.
While some marketing manager positions require additional schooling, there are still many to be had for those with an associate’s in the discipline. Marketing managers use a wide variety of methods to manage a single area or even the entirety of a company’s marketing operations. From managing advertisements and budgets, to manufacturing wider campaign and awareness efforts and even handling staffing matters, marketing managers do a bit of it all.
For those more apt at selling things, the position of sales representative is perhaps a great way to flourish professionally. Sales representatives work for all sorts of businesses and organizations and attempt to sell any number of goods and/or services. Sales representatives do hail from a wide range of backgrounds in some instances, but those presenting with a formal education in marketing can expect additional doors to open that may not otherwise.
Market Research Analyst
A market research analyst is someone who professionally analyzes supply and demand and other trends in order to determine the plausibility of selling a particular product or service. According to the Bureau of Labor Statistics, these professionals “study market conditions to examine potential sales of a product or service” while also helping companies to “understand what products people want, who will buy them, and at what price.” Those who particularly enjoy research and investigation are best suited here.
Public Relations Specialist
Public Relations is a very important matter of image maintenance for most businesses. By operating effectively here, a company can maintain communications and a persona with consumers while also pushing a product, service, or even idea. Today’s public relations specialist is thus the professional who manages all of these public interactions for a business. Marketing degrees, communications degrees, and several other educational backgrounds typically make for suitable credentials for this position.
As the title would seem to indicate, the role of the promotions manager is that of managing promotional and otherwise “special” events for a business. Such events would include sales, contests, giveaways, and all sorts of other clever approaches to gaining attention and business. This particular manager, however, must be good at collaborating with others, as promotions often affect large portions of businesses and their operations. Success in this role, though, can truly bring a company riches and security for years to come.
The world of marketing is wide and diverse. Because of this, virtually anyone with an interest and some basic educational background can likely find fulfillment and success here. While there are many more roles one can research within this vast industry, these five particular careers available with an associate’s in marketing shed some great informational light on the industry just unto themselves.